Digital marketing overview, and why you need it in your small business

Digital Marketing

What is Digital Marketing?

Digital marketing is a section of marketing which uses the internet and other online-based technologies, for example, Desktop computers. In addition, mobile phones and other digital media and platforms to promote products and services.

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By the year 2018, the demand for digital marketers had gone beyond the demand for any other marketing professionals.

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Now just imagine in 2020, so many organizations for example Banks, NGOs, Factories, traders and even handymen are looking to hire digital marketers to get them to the top of the search results leveraging internet usage. By learning digital marketing, you are guaranteed to be gainfully for both full time and part-time jobs

Who needs Digital Marketing?

  • Marketing executives entrusted with the responsibility of promoting their company’s web sites or clients’ web sites.
  • Small business owners wanting to learn how to promote their web sites on search engines.
  • Owners of e-commerce sites that want to increase their site’s visitor to customer conversion ratios.
  • Web site designers wanting to offer search engine marketing services to their clients.
  • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  • Webmasters intended to increase the traffic of their web sites via search engines.
  • Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization.


Why Digital Marketing is important for your small business?

The focus of small businesses when started is to get their first customers through the door. However, these small businesses tend to start the traditional methods of advertising, for example, the use of business cards, and signposts all over the roads. In addition, they also use print ads and coupon mailers.

Digital Marketing

This doesn’t remove the fact that these methods bring in business, but there are better methods of bringing in business much more easily. There only way how to get your small business to millions of people without spending too much is through digital marketing. With this method, not only small business owners should utilize a huge number of prospects over the internet but also already established brands.

  • With Digital marketing, you can have the ability to interact with your prospects and learn exactly what they are in need of.
  • Digital marketing enables you to reach a global marketplace.
  • Its cost-saving and it enables you to reach more customers or clients with a smaller budget as compared to the traditional means.
  • Online marketing helps you to get to know your audience. It further allows your prospects to know you personally hence creating brand loyalty.
  • Online marketing also helps the business owner (you) to keep track of your marketing efforts instantly.

Written by 

Am Dhikusooka Brian a web app developer and an SEO Specialist at Interlet Limited. I am a writer at Cyclone Times Uganda and I love doing research so much. CONTACT ME ON +256701085038 OR +256775427530

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